Whenever there's a need for a little extra to sell a proposal, a simple animated logo prepared for video and web is just right for the job. These are a selection of my favorite animations done for Door'42, made in close collaboration with the man-in-charge, Carlos, and his team. These animations are done with a strict set of requirements:
- the animation area cannot go too far beyond the logo's size so that it can fit neatly in a navigation bar on the company's website.
- must loop, usually with a simple fadeout.
- there's a set time that the full logo should stay on screen, so that it can actually be seen in its final state.
- the animation has to be succint, clean and pack a WOW factor all at the same time.
The first video is an animated "value-proposal" intro for these animations, dubbed simply "Animated Logo".